Essay: Fashion as peer pressure

Conformity Experiments

"Fashion posits a consensus reality even as it is always in the process of undoing it. This is how it maintains its grip on the social: not by laying down an invariable law that all must obey but by undercutting any ground on which one could stand outside its influence, by making rejecting fashion itself a fashionable pose." 

– This text appears in Spike Art Quarterly #55. You can buy it in our online shop –