“Made in China I Goods and Services”
SPIKE IS HAPPY TO HOST
Goods and Services
Made in China
Saturday, 8 December, 5pm
Spike Berlin, Rosa-Luxemburg-Straße 45
T-Shirt Theory: walking quotes
Branding flesh: inked commodities
One-Stop Multiple Shop: the art of sale participaton
NewNew Made in China Magazine: after pre-launch of the multiple volume
Made in China SpikeD! – A site-specific inquiry into the theory and practice of art branding, branding of art, art of branding through the production and promotion of multiples. What does performing and installing art and branding theory produce? What does engaging with art and branding theory by wearing, reading or walking produce? How to perform installed multiples? How to install performed multiples? What does intervening into a product of art theory and branding practice produce? What’s the point of sale; art of participation, branding of experience? How to inscribe art branding into a way of being? How to embody the multiple? How to be the circulation? This and more – always already more! – at the after-pre-launch of the multiple volume, walking quotes and inked commodities as the art of sale participation.
Made in China is both an art project and a brand that explores and implements newnew ways of producing and consuming, promoting and distributing art. It examines the position and potential of an art object or gesture in society, looking for convincing ways of artistic participation – both within the art system, within society at large, and within the current economy.
Made in China breaks the artistic bonds, venturing into consumerism and profit-oriented society as a kind of poetic disruption and a moment of to-be-conformed-non-conformity within an apparent socio-economic consensus, hinting at a potential or possible other.
Made in China produces and promotes affordable artworks as series – or multiples, retaining some features of the traditional multiple while taking on newnew forms and functions in an age of hyper-production and mass-consumption, art-inflation and hype-branding, transposing multiples into installations, performances, or interventions; within art spaces as well as in everyday situations.