Martin Herbert

In view of the enduring proximity of art and commerce, why does the art world stubbornly hold on to its hypocritical moralism? On artists who have crossed the line in the sand, whether by founding companies or finding other ways to experiment with alternative models of artistic autonomy. By Martin Herbert

 Art Club 2000, Untitled (Times Square / Gap Grunge 1), 1992-1993, C-Print  

Art Club 2000, Untitled (Times Square / Gap Grunge 1), 1992-1993, C-Print

 

Rrose Sélavy, Vern Blosum, John Dogg: Why do artists create alter egos or hide as collectives behind made-up characters? Martin Herbert traces the figure of the fictional artist over the last hundred years and discovers a reflection of the art world’s changing face. Sometimes one identity just isn’t enough.