“Is anything considered selling out anymore? What is selling out, anyway? Technically, it’s losing trust because your intentions were found to be based in greed. There is a ceiling, of course, one cannot hit if one is to continue truly influencing her audience. A personal brand must sell other brands in order to reach its peak, and yet cannot float too far away from the original entity, the real person at the centre of this strategy.”

– This text appears in Spike Art Quarterly #55. You can buy it in our online shop –