The Great Weirding

"Rappers, if criticised for the lifestyles that they portray, have for a long time used the defence that they’re just playing a character, it’s all a performance, nothing is real. SoundCloud rappers take that logic to an extreme as they transform themselves into mumbling, provocative, round-the-clock-broadcasting memes."

– This text appears in Spike Art Quarterly #56. You can buy it in our online shop –