It has become an all too common cliché that everyone from brokers to Uber drivers is employed under the model of the artist. Over and over, you hear that the boundaries between art, pop, and creative industries are blurring. What sets the artist apart from the non-artist? What sets the art object apart from other objects? A discussion with artists Natascha Sadr Haghighian and Simon Denny, and exhibition maker and gallerist Alexander Koch, moderated by Kolja Reichert.